B2B/B2C content

In my role as Senior Editor at Wrike, I proofed and edited all public-facing content produced by the organisation, from chat bot flows to long-form guides. I co-managed the blog strategy and editorial calendar, which included spearheading a series of thought leadership blogs.

I also wrote content myself, including blogs, SEO video scripts, and guide FAQs.

Blogs

7 Ways Wrike Customers Save Time, Money, and Increase Productivity
COVID-19 and the Gender Gap: What’s Next for Women in the Workplace
The Ultimate Return-to-Work Checklist for IT (Infographic)
Is the Quest for Peak Productivity Killing Creativity?

SEO video scripts

I wrote several scripts for Wrike’s SEO video series explaining project management concepts. These videos were designed to tie in with Wrike’s existing guides and blogs on project management and drive traffic to the website.

What Expenses Should My Employer Pay if I Work From Home?
Why Do Organizations Use Kanban?
What Is the Digital Marketing Funnel?
What Is Go-To-Market Enablement?

Guide FAQs

These FAQs are part of Wrike’s long-form guides and aim to give more detailed answers to common questions about remote work, project management, professional services, marketing, etc.